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Advertising in Public Schools

policy

1. Policy statement

The Department of Education (the Department) undertakes advertising in accordance with the mandatory requirements for Western Australian public sector agencies.  

2. Policy rules

All employees must comply with the Government Advertising and Communications Policy and Guidelines, for campaign and non-campaign advertising.

For campaign and non-campaign advertising (excluding tenders, public notices and recruitment), employees must:

  • receive approvals from Public Relations and Marketing before commencing any advertising; and
  • book advertisements through the Advertising Common Use Arrangement (CUA) contractor specified by Public Relations and Marketing.

Guidance

All campaign and non-campaign advertising (except tenders, public notices and recruitment) for schools and central services is managed by Public Relations and Marketing. There is information about the advertising process for schools and the Public School Advertising Approval form on Ikon (staff only).

Schools use their own logos on advertising. Refer to Use of the Department Logo.(staff only)

All advertisement placements are booked through the Media Booking, Buying and Planning for Advertising Services Common Use Arrangement (CUA) providers.

Tenders for capital works and projects covered by the Public Works Act 1902 are managed by Building Management and Works in the Department of Finance.

All tenders for items covered by the State Supply Commission Act are managed by Commercial Services.

The advertising and sponsorship referred to in the School Education Act 1999 and School Education Regulations 2000 (49 and 50) are not covered by this policy.

3. Responsibility for Implementation and Compliance

Implementation of the policy is the responsibility of principals and line managers.

Compliance monitoring is the responsibility of the Director, Communications and Media.

4. Scope

This policy applies to all employees.

5. Definitions

Campaign advertising is any promotional advertising that requires significant creative input. It is usually intended to educate or inform the public regarding services, products or and usually comprises an ongoing series of advertisements.

Non-campaign advertising is generally short-term advertising that does not appear regularly, seasonally or as part of an ongoing campaign promoting Government services or initiatives. It is characterised as recruitment for specific job vacancies, auctions, tenders, announcements, public and statutory notices, invitations to make submissions or apply for grants and emergency notices and; school enrolments, open days and similar advertising. Government agencies are responsible for the review and approval of all non-campaign advertising.

7. Contact information

Policy manager:              

Director, Communications and Media

Policy contact officer:      

Public Relations Coordinator
Public Relations and Marketing
T:9264 4222

8. History of changes

Effective date Last update date Policy version no.
2 February 2012 2.0
Corp Ex endorsed revised policy 10.10.11.
2 February 2012 4 April 2014 2.1
Appendix A replaced and contact details updated. Approved Policy Subcommittee 26.3.14.
11 September 2020 13 September 2016 3.0
Major review streamlined content into a policy document. Endorsed by Director General at Corporate Executive on 29 July 2016.
13 September 2016 23 November 2017 3.1
Minor changes to the CCM intranet link under and minor name change. D17/0504431
13 September 2016 3 November 2020 3.2
Minor changes to links, references and contact details. D20/0558276

9. More information

Supporting content

No supporting content found.

Policy review date

13 September 2019

Policy last updated

3 November 2020